Our Story

In August 2023, a quiet but decisive shift took place in Sydney’s menswear landscape: Cleanfit was born.
Founded by Daniel Wright, an Australian entrepreneur with a deep passion for functional garment design, Cleanfit set out with a clear ambition from day one: to rethink the men’s T-shirt and create a fit that genuinely complements the real male body—not the unrealistic standards often pushed by the fashion industry.

But the story of Cleanfit is, above all, a story of continual refinement, precise adjustments, and an unwavering pursuit of excellence.

The journey began with an initial prototype: Version 1 of our now-signature T-shirt.
From the start, the aim was straightforward—enhance the male silhouette.
The design sharpened the look of the shoulders, arms, and chest, while subtly reducing the visual impact of the stomach.
It was promising.
But at Cleanfit, “promising” is never enough. We aim for exceptional.

Driven by a commitment to elevating comfort, fit, and masculine aesthetics, Daniel Wright initiated a rigorous research and development phase. The objective was simple: improve what many already considered highly refined.

After months of fabric testing, technical iterations, and valuable feedback from our first Australian customers, Version 2 was ready.

In February 2024, we unveiled this new evolution—engineered to exceed every expectation.
Version 2 represents the culmination of our vision:

– superior comfort,
– a more optimised fit,
– a sharper enhancement of masculine features—broader shoulders, more structured arms, a more defined chest—
while maintaining a subtle ability to smooth the abdominal area.

This T-shirt is not merely a garment.
It is a confidence tool.
A piece designed to help men feel composed, assured, and in command of their appearance—naturally and effortlessly.

Since this key evolution, Cleanfit has set new standards in Australian menswear.
We don’t follow trends; we redefine how a T-shirt should fall on the male body.

Every piece we create is the result of considered craftsmanship, meticulous attention to detail, and a deep understanding of what it means to be a man today: active, confident, authentic, and grounded.

Cleanfit is more than a brand.
It is an approach—
a quiet, assured expression of contemporary masculine elegance.

Our garments pay homage to the modern Australian man in all his diversity and understated strength.

Join Cleanfit.
Redefine your presence.
Experience a T-shirt designed not to change who you are, but to reveal what has always been there.